Riot Games
The Challenge
Create an entertainment piece that would amplify the hype around CBLOL 2023, pulling in both casual fans and hardcore players through narrative and emotion.
Sinopse
During the CBLOL 2022 final, Didiffy, a regular fan, accidentally opens a new multiverse and gets summoned by her idol Takeshi to follow and approve each team's preparation for the next CBLOL.
Along the way, she discovers that in this new world everyone is obsessed with the game and expectations for the tournament are sky-high. A journey across dimensions where esports is not a hobby, it's a religion.
→ CBLOL DIFF.